About

We help you move through complexity. Smoothly.

Our clients aren’t looking for more noise or effort — they want clarity. We work with founders, execs, and leadership teams to define strategy, align brand and reputation, and build smart systems that create traction, not chaos.

We’re not here to impose a model. We work alongside our clients to uncover the best path forward, rooted in the reality of your business and built around your goals.

What We Do

Strategy & Positioning
Clarify where you are, where you’re going, and how to lead others there.

Narrative & Brand
Shape how you’re seen with aligned voice, values, and vision.

Communications & Visibility
Craft the right story — for the right audience — at the right time.

Systems & Activation
Build the infrastructure to carry your strategy forward.

Why 28mph?

Because 28mph is the exact speed to hit every green light in Manhattan. Not the fastest. Just the smartest. That’s how we help clients move — not with brute force, but with strategic flow.

When everyone else is zigzagging, stopping short, and overcorrecting, we help you move calmly and confidently — by seeing the whole grid and choosing the path that actually gets you there.

Who We Work With

Founders. Operators. Executive teams.
Anyone tired of zigzagging through traffic, only to arrive in the same place — drained, scattered, and unclear.

We work with leaders ready to move differently. To zoom out, realign, and make real progress — with less stress and more focus.

Working With Us

We’re not a comms shop. And we’re not a pure strategy firm.
We’re both — integrated, intentional, and focused on helping you move smarter.

We don’t do comms for comms’ sake. Great messaging only works when it’s built on strategic alignment — across teams, departments, and goals. Communications is part of the whole engine, not an add-on. That’s why we always start by zooming out — seeing the whole board, then making the smartest move together.